Move with the times

In this ever changing world, it pays to review our messaging, and positioning, to ensure we remain relevant and are indeed meeting the needs of our clients and customers. Read more
Business strategy

Business Owner: Growth Ambitions: Work-Life Balance – it’s a threesome that can work!

As a business owner, you’ll know all about putting in the hours, and wearing several ‘hats’ at once. But what if your work-life balance is out of line?

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Content marketing

Website pain – where does it hurt?

Hands up if you’re happy with your website! OK, so the majority of us will make excuses for our website (me included) and say it needs work, it’s on my list of things to do, or my clients’ work must come first.

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Storytelling

Can you podcast? Yes you can!

Podcasts – you may have noticed that they are increasing in popularity. They may sound like they are produced by experts, but many are created by ordinary folk like you and me!

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Content marketing

The No1 staff training tool? Marketing content!

Think about it for a moment – it’s your marketing communications that tell your customers what to expect if they have dealings with your company.
So, shouldn’t your staff be singing from the same hymn sheet?

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Content marketing

Bridge that gap!

I’m conscious that some websites often miss a trick when they have got me interested – they fail to reach out and engage, and often leave me in limbo – what’s going wrong?

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Copywriting

Follow these instructions…

A plea – please oh please take care when writing instructions, and have them tested, tested and tested again so we’re not filled with dread and bewilderment when we read them.

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Content marketing

1st priority for 2019 – Deliver on expectations!

As a writer and marketer, I put myself in the seats of the audience I am writing for. It ensures that I stay focused on customer needs and create a desire for a product or service because it is exactly what they are looking for.

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Content marketing

I wanna tell you a story…

Stories take people on an emotional journey. They help consumers engage with your brand. What’s your story?

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Copywriting

Don’t talk to me about solutions!

The lazy man’s terminology starts and ends with solutions – you’ll have come across it many times I’m sure. But what does it actually mean? Couldn’t you be a bit more precise about what exactly you have for sale?

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