Can you podcast? Yes you can!

Podcasts – you may have noticed that they are increasing in popularity. They may sound like they are produced by experts, but many are created by ordinary folk like you and me! Read more
Content marketing

Website pain – where does it hurt?

Hands up if you’re happy with your website! OK, so the majority of us will make excuses for our website (me included) and say it needs work, it’s on my list of things to do, or my clients’ work must come first.

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Content marketing

The No1 staff training tool? Marketing content!

Think about it for a moment – it’s your marketing communications that tell your customers what to expect if they have dealings with your company.
So, shouldn’t your staff be singing from the same hymn sheet?

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Content marketing

1st priority for 2019 – Deliver on expectations!

As a writer and marketer, I put myself in the seats of the audience I am writing for. It ensures that I stay focused on customer needs and create a desire for a product or service because it is exactly what they are looking for.

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Content marketing

Bridge that gap!

It’s summer and I’ve had a little more time than usual to browse websites, do some research into the latest trends in content marketing, and go off piste to expand my mind beyond the norm. I’m conscious that some websites often miss a trick when they have got me interested – they fail to reach …

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Copywriting

Don’t talk to me about solutions!

The lazy man’s terminology starts and ends with solutions – you’ll have come across it many times I’m sure. But what does it actually mean? Couldn’t you be a bit more precise about what exactly you have for sale?

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Content marketing

Balancing expertise with readability

It seems that more and more, we are all striving to be ‘experts in our field’, better than and more informed than the rest. But in our quest to be the best, are we in danger of being boring or even irrelevant?

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Content marketing

The power of targeting your content

If your business is one of the majority whose product offering can appeal to many, how do pitch your content to attract audiences from different target markets?

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Copywriting

The importance of delivering on expectations

I’ve been very disappointed twice recently, by big name brands that quite frankly, I’d expect better service from.

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Content marketing

I wanna tell you a story…

For those of you too young to remember Max Bygraves, this isn’t gratuitous use of slang, more a reference to an old phrase of the past, used by a once famous singer – yet it’s a phrase that has considerable relevance to today. Because marketing people talk a lot about telling the story of your …

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