It’s summer and I’ve had a little more time than usual to browse websites, do some research into the latest trends in content marketing, and go off piste to expand my mind beyond the norm.
I’m conscious that some websites often miss a trick when they have got me interested – they fail to reach out and engage.
When overhauling a website for a client recently, we added lots of calls to action – newsletter sign ups, express an interest form for courses, and clear instructions on how to buy from the site. We added more internal links from blogs to videos, and back again to the website from the YouTube Channel.
Google analytics informed us which pages were the most popular, so we added links to those pages to take visitors deeper into the site, and give them more of what they were interested in. We also used this data to make intelligent decisions about what to promote on social media, to improve click rates and further engagement.
It has made a huge difference. Courses have consistently sold out in good time, we have grown our list of warm contacts, and given customers and prospects a much better website experience.
Review your website and bridge that gap!
Summer is a great time to step back and take a look at your own website, to see where updates and improvements can be made. Browse other sites, especially ones that you like – what is it that attracts you about the site? Can you replicate their ideas for your own?
How easy is it for customers to buy from you, or to let you know that they are interested?
If you’re stuck for ideas, or not sure how to go about updating your content and adding new and enticing calls to action, perhaps we should have a conversation. I’d be happy to spend a little time with you to get you on the right track.
Email me at j.kenyon@insidermarketing.co.uk and we can have a chat.
Founder and owner of Insider Marketing, with over 30 years of experience working with wonderful clients, Julie is a specialist in business support for business owners.