As a business owner, you’ll know all about putting in the hours, and wearing several ‘hats’ at once. But what if your work-life balance is out of line?

Hands up if you’re happy with your website! OK, so the majority of us will make excuses for our website (me included) and say it needs work, it’s on my list of things to do, or my clients’ work must come first.

Podcasts – you may have noticed that they are increasing in popularity. They may sound like they are produced by experts, but many are created by ordinary folk like you and me!

Think about it for a moment – it’s your marketing communications that tell your customers what to expect if they have dealings with your company.
So, shouldn’t your staff be singing from the same hymn sheet?

I’m conscious that some websites often miss a trick when they have got me interested – they fail to reach out and engage, and often leave me in limbo – what’s going wrong?

A plea – please oh please take care when writing instructions, and have them tested, tested and tested again so we’re not filled with dread and bewilderment when we read them.

As a writer and marketer, I put myself in the seats of the audience I am writing for. It ensures that I stay focused on customer needs and create a desire for a product or service because it is exactly what they are looking for.

Stories take people on an emotional journey. They help consumers engage with your brand. What’s your story?

The lazy man’s terminology starts and ends with solutions – you’ll have come across it many times I’m sure. But what does it actually mean? Couldn’t you be a bit more precise about what exactly you have for sale?