If your business is one of the majority whose product offering can appeal to many, how do pitch your content to attract audiences from different target markets?

I’ve been very disappointed twice recently, by big name brands that quite frankly, I’d expect better service from.

It’s a bit of a buzz expression I know, a bit like social media and the like. So do you really need to pay attention or will ‘content marketing’ go away in time? Here’s a quick heads up – we’re all making our buying decisions differently today to how we were just a year or …

What I mean is, you can’t approach all content the same way. And the art of content marketing is to understand your audience, the way they operate, and the choices they have when they make buying decisions. Who are you talking to? Where are they in the buying cycle? What language do they respond to? …