Results first:

“Since we revisited the way we communicate what we do, we have seen an increase in enquiries, and a better understanding of the value of our offering overall. It’s always been a challenge to help people understand what we do, but now I think we’ve cracked it.”

Jan Bowen-Nielsen, Managing Director

How do you sell a service that is often misunderstood and its benefits not fully appreciated? You inform, educate and clarify messaging for key buyer personas. This strategic approach enabled us to create clear copy for the website, and add article content putting the services on offer into context.

You can see it here: quivermanagement.com

The challenge

To make a coherent case for using the services of a business coach, a service with a value that is often not thoroughly understood by the target audience. The challenge was to ‘de-mistify’ the offering, and express the calibre of coaching to be expected when using Quiver Management.

The transformation

We began by creating new copy for the relaunched website, and added a section of pop up Q&A content to answer questions, reassure and manage expectations for potential buyers. Blogs, case studies and newsletters are all focused on putting the work of a business coach into context, explaining the difference between a coach, mentor, and business adviser to clarify when it’s the right time to call a coach, demonstrating the added value, and results that can be expected.

Excellent article. I am really chuffed that I could send you a brief like I did, and get such a great article. Well done 🙂

Jan Bowen-Nielsen, Managing Director

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