Igniting sales:
the commercial success of a relaunch

We took an academic website, rebranded and gave it a fresh new design whilst refocusing the product offerings to make it easier for customers to buy.

See it here: actionlearningassociates.co.uk

The Challenge

The challenge was to create a better understanding of action learning to the target audience, to express the transformational aspect of its work and to be more coherent in communicating what products were for sale and how to buy.

The transformation

With a fresh new corporate identity, new imagery, and a product focused home page that led to clear product landing pages, we injected a more dynamic feel to the website. We included plenty of calls to action, video content, testimonials and case studies to explain how action learning can be applied in different scenarios, and the results that can be expected.

The new corporate identity was carried through to all external marketing and communications. The website launch was accompanied by a social media campaign to drive traffic, increasing followers, inbound enquiries, and course bookings.

“Having developed such a productive working relationship, we asked Julie to continue with us to lead our marketing activities, developing what we do and how. She has again challenged our thinking consistently and as result we have made a number of valuable changes to the business.”

Sonja Antell, Director